Organizing Advice From Tio Sancho
There was a TV ad that ran in 1983 for Tio Sancho Tacos, in which Tio himself boldly declares that his tacos “don’t fall apart, so they taste great.” A schlubby guy from off camera says, “I don’t see the connection.” Tio invites the schlub over to try his (inferior) brand taco on camera while Tio tries his (superior) taco. They each take a bite and the schlub’s taco explodes all over his shirt. He tastes nothing. Tio smugly asks “How is yours?” The schlub answers “I don’t know. It fell apart.” Tio gloats, “Really? Mine is delicious.” So what does this 31 year old taco commercial have to do with organizing?